After 40 years of supply,
we know fresh produce!
Established in 1971, Fruitorama was founded by the
late Vincenzo Raschella who’s aim was to provide
customers nationally with quality Australian potatoes,
sweet potatoes, pumpkins, onions and melons.
Still 100% family owned, the Fruitorama business is
made up of two main facilities – our wholesale trading
facility based within the Adelaide Produce Markets,
and our logistics warehouse based just outside of the
Adelaide Produce Markets in Pooraka, North Adelaide.
The team of over 20 are lead by Vincenzo’s sons Enzo
and Tony Raschella, who are involved in the day to day
strategic management of the Fruitorama business and
sister company The South Australian Potato Company.